Email Marketing

Lead Nurturing, customer retention, higher close rates

Email marketing helps you to gain more opportunities for your business and gives you a better return on investment. With email marketing, your business can create good relationships with your customers at a lower cost than traditional marketing.

Those days are gone when placing an advertisement on television, on a diner placemat, or in a periodical with no control of who will see it. With email marketing, you can control exactly who sees an email by segmenting your contacts based on their lead status, demographics, location or any other data. Email marketing helps you to customize your message for each customer with a higher conversion rate.

Analytics are essential to measuring the success of any campaign. Email marketing gives valuable metrics, including delivery rates, open rates, click-to-deliver rates and subscriber retention rates. These metrics provide insights into your customers’ behaviors and interests. You can use email marketing campaigns as a tool to see the response of your customers. In this way, you can target your marketing strategy towards more successful campaigns and topics of interest of your customers. I am here to help you with every step of the email marketing for the success of your business.

Lead Nurturing

Lead nurturing is the process of developing relationships with your customers at every step of the sale process. It includes your marketing and communication efforts on listening to the needs of prospects, providing the information and answers they need before the sale and even after the sale is closed.

We will consult with you to understand your exact need. You cannot send every email to every lead because every lead is different from another. You must have relevant content and a thoughtfully designed email to have real value.

We will design and write the email copy that will give you the best results.

Customer Retention

Email marketing plays a vital role in customer retention. Every interaction through email with a customer is essential when you are building a long-term relationship. You need to know your target audience, utilize detailed analytics and implement personalization. For this purpose, you must have an email marketing system that tells you all the detailed analytics about your email campaign.

We will set up an email marketing system (MailChimp, Aweber or Drip) that will help you to achieve this goal. This system includes tracking, editing, drafting, checklists and all the tactics you need for customer retention through email marketing.

More prospect touches

Email Marketing can help you to grow your business by getting new customers and increase sales. There is a variety of emails that can be sent to your target market. Email is a great way to keep your customers up to date with your products, services, and programs you have available to them and inspire them to hire you or purchase from you again. Hiring Jordan Consults gives you the comfort of having us design your full email marketing sales funnel. We also stick with you to maximize subscriber response (open and click-thru rates), segmentation refining and best practices for campaign delivery.

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