Search Engine Optimization

Search Engine Optimization is important because more and more consumers search the Internet before purchasing products or services. SEO corresponds to a set of techniques. Its purpose is to improve the positioning of a website in search engines such as Google or Bing.

Search Engine Optimization

Search Engine Optimization is important because more and more consumers search the Internet before purchasing products or services. SEO corresponds to a set of techniques. Its purpose is to improve the positioning of a website in search engines such as Google or Bing.

On-Page Optimization

On-Page SEO is directly optimizing your Website following Google’s guidelines (if you don’t want to be penalized.) It is mainly focused on your content creation. Writing for Google is not writing for a machine. Google tells you what people are looking for. It is helping you create content that allows the user to get the best information out there on Google search results.

The content on your website should add value to the reader. Your content should be able to solve the reader’s problem when faced with a specific search. This condition creates a good user experience. Furthermore, your domain must have some authority. It is possible that this domain is a few months or years old and has gained notoriety from Google.

Off-Page Optimization

Off-Page SEO is everything you can do “off your website” to increase your ranking. It mainly consists of getting links (link building) that point to your Website. In this way, you will be able to increase the authority as long as the links you get are from reputable sites and, if possible, of similar themes.

Doing Off-Page SEO is not a fashion that we SEO professionals have invented. The techniques we use are some of the most effective ways to improve your website performance in positioning on search engines results pages.

Whtie Hat Link Building

Link Building is the quintessential off-page SEO method. Sure, it is the method that everyone knows, but that does not mean that everyone knows how to take advantage of it in the right way.

There are many ways to earn links to your Website. However, you should never use Black Hat SEO techniques, which will only ruin your relationship with Google and put you behind your competitors.

When I talk about Link Building in SEO, I mean all the links you get to your Website because third parties consider your content interesting, useful, and authoritative. Achieving this takes time, but that’s why we are talking about how to do Off-Page SEO, right?

Auditing

An SEO audit is ideally done at the beginning of any SEO project. It is done on your website to check that the main SEO factors are well implemented. When your Website is optimized, it will rank in Google.

Frequently Asked Questions

Most frequent questions and answers

SEO is the process of improving the visibility of a website organically (that is, “without paying”) in the results of the different search engines. To achieve this, it is necessary to develop a set of techniques to keep a web page updated. If done right, it guarantees you sustainable free traffic to your website that converts.

As in any marketing efforts, there is no guarantee to get the exact results you wanted. However, there is always an improvement in your page rank that could potentially hit the first page on Google someday. To track this we give you an update every 30 – 90 days depending on how aggressive your campaign is formated.

90 – 180 days on average. However, SEO is a complex world, so it depends on several factors. It can be the competition of the keyword you are targeting, the domain authority, and more.

In order to sell, you must first capture quality traffic and visits to your website. SEO helps you to get more traffic to your website. Thanks to the optimization of the content, they can be positioned in the search engines.

If we implement a good SEO positioning strategy, we will scale positions in the search results little by little, gaining visibility, receiving more visits, and subsequently increasing the number of leads and potentially sales..

PPC stands for Pay Per Click. It is a form of advertising where you will get traffic from the amounts of click you have paid for. With SEO, the traffic comes continuously after your website is well-optimized.

Yes, we can. In fact, we always offer a free SEO audit. Therefore, you understand what to do to improve your ranking before we even start the project.

Link building is one of the essential actions in any SEO strategy. However, it is the most challenging when it comes to nurturing good results. Many conditions and factors are involved.

The construction of links encompasses the actions carried out to ensure that the pages of one website are linked from others. It is something that gives authority to the domain and the site as a whole. Especially if the pages from which the links come are recognized in your niche or market sector.

Keyword research is an essential activity in SEO. Its function is to discover how citizens search for information on the Internet, as well as other associated data. For example, what searches people search for a particular keyword or the search volume of these keywords.